WE LEAD WITH BRAND ON AMAZON
\We pride ourselves on implementing customized strategies to help each brand achieve their omnichannel goals, because we understand that success on Amazon extends far beyond the marketplace itself.
WHY IS AMAZON IMPORTANT?
WHY IS AMAZON SO IMPORTANT?
Leverage as a customer touchpoint
Increase overall brand presence and valuation
Capitalize on an expanded DTC footprint
41% OF OUTDOOR CUSTOMERS USE AMAZON FOR RESEARCH
WHY IS AMAZON SO IMPORTANT:
50% OF OUTDOOR CUSTOMERS COMPARE COMPETITORS ON AMAZON
63% OF OUTDOOR CUSTOMERS START THEIR PURCHASE JOURNEY ON AMAZON
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A key consumer touchpoint
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Well merchandised pages act as a silent salesperson
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Tap into an entirely new audience
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Not everyone converts on Amazon, but they do research on the platform
THE OUTDOOR INDUSTRY
71% OF OUTDOOR CUSTOMERS DISCOVER NEW BRANDS ON AMAZON
AMAZON STRATEGY
HOW SHOULD YOU APPROACH YOUR AMAZON STRATEGY?
Advantages:
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Large wholesale orders
Disadvantages:
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Amazon controls aspects of your brand on the channel
Advantages:
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Ridgeline works on commission, improving margin
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Aligned incentives are & growth strategy
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Ridgeline manages channel
Advantages:
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Increased margin
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Control over the channel
Disadvantages:
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Amazon might block account
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Perception that you are a competitor with B2B
3P
Sell via Wholesale Partners: Brand is sold by multiple 3rd party merchants
Advantages:
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Wholesale orders
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Partners assume inventory risk
Disadvantages:
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Lacks growth strategy
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Misaligned incentives
2P
Sell as the Brand: Brand sells directly to consumers via their own Seller account
1P
Sell Direct to Amazon: Amazon buys wholesale from the brand directly
2PxP
Sell as Ridgeline Insights: Direct to consumer experience via Ridgeline seller account
WHAT WE DO
OUR PARTNERSHIP OPTIONS
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COMPREHENSIVE BRAND MANAGEMENT
Ridgeline comes in and does all the heavy lifting. We manage every aspect of your seller account to help lift your sales, tell your brand story, and make your Amazon business profitable and seamless. Ridgeline becomes an extension of your brand and takes care of all the details specific to Amazon.
MARGIN ACCELERATING 2PxP™
Give your brand that direct-to-consumer Amazon experience without having to take on the management of an Amazon account yourself. We’ll align with your omnichannel brand goals while providing the insight for a forward-thinking strategy, all while clawing back more margin for your brand.
AMAZON MECHANICS™
Ridgeline battles the back-end of Amazon, setting up your catalog, untangling your broken listings and brand registry issues, and creates best in class content to properly represent your brand. Regardless of your selling strategy, we set it up so your brand can be discovered on Amazon, and then convert customers.
WHY COMPREHENSIVE BRAND MANAGEMENT?
COMPREHENSIVE BRAND MANAGEMENT
Ridgeline Insights will provide Third-Party Marketplace Management in a consultant capacity. The scope of engagement will include, but is not limited to the following standard operating procedures:
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ACCOUNT MANAGEMENT
LOGISTICS
ACCOUNTING
SUPPLY CHAIN
CATALOG
GRAPHIC DESIGN
ADVERTISING
INVENTORY MANAGEMENT
WHY 2PXP AND HOW IT WORKS?
2PXP SERVICES
RIDGELINE REMITS NET SALES TO PARTNER
Minus Amazon expenses, fees, and Ridgeline commission
CUSTOMER PURCHASES PRODUCT
Amazon records sale via Ridgeline seller account
INVENTORY SHIPS TO AMAZON
Available as sellable FBA inventory
RIDGELINE 3PL RECEIVES INVENTORY
Inventory purchasable via FBM (merchant fulfilled)
RIDGELINE REQUESTS INVENTORY
Ridgeline invoiced for inventory
2PxP gives you the benefits of a direct to consumer Amazon experience without the lift.
Leverage as a customer touchpoint
Increase overall brand presence and valuation
Capitalize on an expanded DTC footprint
WHY AMAZON MECHANIC SERVICES?
AMAZON MECHANIC SERVICES
We deal with the backend of Amazon, regardless of your selling strategy. We build, manage, and maintain your catalog while providing best in class content services to represent you brand properly while still converting the customer on Amazon.
WHAT CAN WE DO FOR YOU?
OUR CAPABILITIES
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STRATEGY
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DISCOVERY
CONVERSION
OPS MANAGEMENT
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ANALYTICS
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Content Audit
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Category Insights
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Competitive Assessment
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Revenue Opportunities
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Ad Strategy
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Campaign Set Up
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SEO Optimized Listings
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Bid & Budget Management
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Catalog Management
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Optimized Copy & Infographics
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A+ Content
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Storefront
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Inventory Planning & Reconciliation
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Price Adjustments
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Logistics Insights
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Brand Analytics
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Performance vs. KPIs
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Dashboard Reporting