AMAZON ADVERTISING SPECIALISTS
Amazon Advertising
& PPC Agency Experts
As an extension of your team, we align our advertising strategy with your broader brand goals so Amazon strengthens your entire omnichannel presence. With a full-funnel approach and ongoing optimization, we turn performance into momentum, and momentum into lasting growth.
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PROOF FROM BRANDS LIKE YOURS
Results that Speak for Themselves
We let the numbers do the talking. These are real outcomes from real brands we manage — driven by continuous optimization, brand alignment, and disciplined strategy.
Top 10
Hunting Backpacks
Hiking
Outdoor Apparel
Beauty
Kitchen
Photo
+ More
+30%
Increase in total agency brands revenue YOY at
4:1 ROI
50%
YOY increase in ad revenue across all brands
70%
Of ad revenue driven by non-branded targeting across all brands
90%
Year to year client retention rate
MORE THAN CAMPAIGN MANAGEMENT
The Amazon Agency that Goes the Extra Mile
Lead with Brand
We believe every strong Amazon strategy comes from proper brand representation, meaning we aren’t just pulling the levers within Amazon, we’re conforming the platform to your brand.
Strategic Guidance
Most agencies can click the buttons, but we’re also strategic advisors, looking forward to plan and build your business the right way, and then implementing Amazon tools around that plan.
Full-Funnel Mastery
A keyword strategy that captures existing demand while aggressively fueling new discovery.
Specialized Category Depth
Deep-rooted expertise in CPG, Outdoor, Hunting and other high-growth sectors.
Growth that Sticks
We build sustainable frameworks that drive long-term revenue, not just temporary spikes.
In-House Team
You won’t go through a sales funnel and then be sent off to work with virtual assistants, as many agencies would. You’ll meet the whole team and have access to those experts through every step.
Margin-First Strategy
We prioritize TACoS and total brand health over hollow ROAS metrics.
Proactive Human Expertise
No "set it and forget it" scripts. You get senior-level experts from each department who sweat the small stuff daily.
Performance Proven
Millions in managed spend and a track record of consistent year-over-year scaling.
DRIVING GROWTH
Ridgeline Insights’ Brand-Aligned Advertising Strategy
There is no one-size-fits-all approach to Amazon advertising. Every brand has different goals—some prioritize growth, others profitability, and many balance both. At Ridgeline Insights, we tailor advertising strategies to align closely with your brand’s specific goals. Working with a diverse portfolio of brands has allowed us to apply cross-industry insights that help companies scale revenue and improve advertising efficiency as their Amazon business evolves. Ridgeline Insights takes a holistic approach to advertising performance by evaluating KPIs like organic ranking, sales velocity, TACoS, and total revenue rather than relying only on ROAS or ACOS, which don’t tell the full story of how your brand is growing on Amazon. We leverage advanced Amazon tools, including DSP, Amazon Marketing Cloud audiences, Creator Connections, Amazon Attribution for off-market tracking, and more, to improve targeting, increase customer acquisition, and drive stronger campaign performance. At the campaign level, we continuously optimize performance by refining keyword targeting, eliminating wasted ad spend through negative keywords, adjusting bids, and reallocating budgets to the campaigns that generate the strongest results. This ongoing optimization ensures your advertising strategy evolves alongside your brand and the Amazon marketplace. Your competitors are constantly adjusting bids, launching new campaigns, and competing for the same keywords—so maintaining visibility requires continuous optimization.
Account Audit & Research
Ridgeline Insights analyzes your current performance, keyword landscape, competitors, opportunities and where you have a right to win in the market.
Strategy Development
Our team aligns our Amazon advertising strategy with your goals—whether that’s growth, profitability, or both.
Campaign Buildout & Restructure
We structure campaigns using a keyword funnel approach that separates broad category, competitor, and branded targeting. This gives us clearer control over budget allocation and better visibility into what’s actually driving performance.
Optimization & Testing
We continuously refine bids, budgets, and targeting while leveraging keyword conquesting and harvesting, and creative testing to improve performance and eliminate wasted spend.
Reporting & Scaling
Ridgeline Insights tracks key metrics like TACoS, sales velocity, and organic ranking to scale what’s working.
Repeat
We never “set it and forget it”. Our team is actively monitoring and optimizing your account every day to keep performance strong. Because we work with a focused portfolio of partners, each brand receives thoughtful strategy, not just automation at scale.
THE IMPORTANCE OF FULL SCALE OPTIMIZATION
Advertising is Just One Piece of the Puzzle on Amazon
Amazon is a complex ecosystem with many moving parts. Ridgeline Insights’ goal is to simplify that complexity by ensuring all parts of your Amazon operation work together. When listings are optimized, inventory is properly managed, and advertising campaigns are strategically executed, your brand is positioned to generate stronger performance and more efficient growth.
One of the most important things we’ve learned is that advertising is only one piece of the Amazon puzzle. While advertising is essential for driving visibility and sales, it performs best when every other part of your Amazon business is working properly. For example, even the best advertising campaigns will struggle if product listings are not optimized, creative assets are weak, or inventory goes out of stock.
That’s why Ridgeline Insights offers full-service Amazon management. When you partner with us, you gain a team of specialists aligned with your goals and focused on making Amazon work for your brand. Our team supports all of the critical components that influence success on Amazon, including catalog management, listing optimization, graphic design, advertising strategy, SEO, inventory planning, financial reporting, and logistics coordination.
Ridgeline Insights brings these pieces together to create a cohesive strategy that helps brands scale their Amazon business and take their growth to the next level.
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Ready to See What's Possible?
Drop your info below and we'll take a look at your Amazon presence — no commitment, just an honest conversation.
CASE STUDIES
The Proof is in the Performance
See how Ridgeline Insights has helped brands lower ACoS, scale revenue, and dominate their categories on Amazon.
NOW FOR THE BIG QUESTION
What are Ridgeline's Agency Pricing Plans?
At Ridgeline Insights, we offer flexible pricing tailored to your brand, ensuring alignment between performance and investment. Amazon Account and PPC management pricing typically varies based on your brand’s size, goals, and level of support needed.
Our contract commitments are flexible. We ask our partners to commit for at least a year to allow for growth and progress, as doing things the right way can take time in certain cases. That said, our contracts are month-to-month, and if the relationship turns out not to be the right fit, we have no interest in sticking you with a long-term contract where you feel stuck.
Here are some of our common pricing models
One Time Setup Fee - *Does Not Always Apply. Dependent on the size of the brand and the required work
Monthly Minimums – Predictable cost structure
Commission Structure – Scales with your growth
Hybrid Model – Can be a combination of minimums and commission, fixed monthly fees, or an incentive-based commission
We Offer Full Service Advertising and Management
Ridgeline Insights offers full-service Amazon advertising and account management designed to drive both short-term performance and long-term growth. We offer a full suite of Amazon advertising services, including:
1.
Amazon PPC (Sponsored Products, Sponsored Brands, Video ads)
4.
Amazon Marketing Cloud (AMC) Audience Targeting
7.
Negative Keyword Optimization (reduce wasted spend)
10.
Advertising creative services
13.
Amazon SEO and AEO
2.
Display advertising (Display, Sponsored TV)
5.
Keyword Research & Campaign Structure
8.
Keyword harvesting and conquesting
11.
Competitor Targeting & Market Share Expansion
14.
Copy, title, backend keywords, etc.
3.
DSP (Demand Side Platform)
6.
Bid Optimization & Budget Management
9.
Retargeting & Full-Funnel Campaigns
12.
Market share tracking and insights
15.
Full Amazon content optimization and merchandising
WANT TO KNOW MORE?
Frequently Asked Questions
Is Ridgeline Insights the Best Fit for Your Brand?
Ridgeline Insights isn’t for everyone — we’re built for brands ready to properly grow on Amazon. We specialize in partnering with mid-sized companies (5 to 500+ employees) with a real brand ethos that want a brand-first ally in the Amazon marketplace. Our DNA is rooted in the outdoor sector. Still, we’ve successfully scaled other hard goods, apparel, and CPG brands, proving that data-driven strategy and margin-focused management lead to sustainable year-over-year wins. We don't do 'templated' solutions. We build customized frameworks designed to scale your revenue and protect your profitability. If you’re looking for an agency that sweats the small stuff so you don’t have to, let’s start the conversation.
What Is an Amazon Advertising Agency?
Amazon advertising agencies, like Ridgeline Insights, help brands grow sales and visibility on Amazon through strategic PPC (pay-per-click) campaign management. This includes keyword research, campaign structure, bid optimization, and ongoing performance analysis across ad types like Sponsored Products, Sponsored Brands, and Sponsored Display. Because Amazon is a highly competitive marketplace, advertising is often necessary to generate visibility, increase sales velocity, and improve organic ranking. A strong agency doesn’t just manage ads—it builds a strategy that connects paid performance with long-term organic growth.
What is Amazon PPC?
Amazon PPC (Pay-Per-Click) is Amazon’s advertising system where brands bid on keywords to display ads in Amazon search results and product pages. Advertisers only pay when a shopper clicks on the ad, which is why it’s also commonly referred to as CPC (Cost Per Click) advertising. Amazon offers several ad formats including Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV, allowing brands to reach customers at different stages of the shopping journey. When managed effectively, PPC not only drives ad sales but can also improve sales velocity and organic ranking, helping products gain more visibility in Amazon search results. At Ridgeline Insights, we combine these ad formats with advanced tools and data—such as Amazon Marketing Cloud audiences and campaign analytics—to continuously optimize performance. Our team actively monitors campaigns, adjusts bids, refines keyword targeting, and eliminates wasted ad spend to ensure your advertising strategy is always improving.
What is TACoS in Amazon Advertising?
TACoS stands for Total Advertising Cost of Sales —a reinvestment model where we allocate a percentage of total sales back into ads. For example, at 10% TACoS, if we generate $15,000 in sales in a month, we reinvest $1,500 into ads. Ridgeline Insights primarily uses TACoS as a core performance metric because it measures the true impact advertising has on total business growth. Instead of focusing only on ad revenue, we evaluate how advertising influences organic ranking, overall sales, and long-term brand performance on Amazon.
What is our ROAS target for brands
ROAS targets vary from brand to brand and category to category. Typically, bottom-of-funnel (BOF) campaigns—such as branded keyword targeting—generate a higher ROAS because shoppers are already familiar with the brand and closer to making a purchase. In contrast, top-of-funnel (TOF) campaigns targeting broader category terms like “fishing pants” often produce a lower ROAS since they focus on reaching new customers, increasing product discovery and are competing with a lot of other products. Ultimately, the right ROAS target depends on your brand’s goals. Brands focused on growth and market share may accept a lower ROAS while investing in customer acquisition and improving organic ranking, whereas brands focused on profitability may prioritize higher ROAS and more efficient campaigns. At Ridgeline Insights, we help brands determine the right balance between growth and efficiency by aligning advertising strategy with their overall Amazon business goals.
Does advertising strategy differ from brand to brand?
Every brand is different, but many Amazon advertising principles remain the same. Strategy often varies based on factors like product category, price point, competition, and customer behavior. Examples: - Higher-priced products may require a different approach than lower-priced products because the purchase journey is typically longer and more research-driven. - For our CPG brands, our strategy focuses heavily on new customer acquisition, since the long-term value of gaining repeat buyers or Subscribe & Save customers can significantly outweigh the initial advertising cost. - For categories like hunting, we ensure campaigns remain compliant with Amazon’s advertising guidelines while still positioning the brand competitively and clearly showcasing the product’s value. Advertising strategy can also evolve over time. New product launches often require aggressive advertising to build awareness, reviews, and sales velocity, while more established products may shift toward improving efficiency and protecting brand presence.
What Amazon Advertising KPI is most important? TACoS, ACoS, or ROAS?
All three metrics—TACoS, ACoS, and ROAS—are important for evaluating Amazon advertising performance, but Ridgeline Insights typically prioritizes TACoS (Total Advertising Cost of Sales) because it shows the overall impact advertising has on total revenue, including both ad-driven and organic sales. ROAS (Return on Ad Spend) is useful for measuring campaign efficiency and understanding how much revenue is generated for every dollar spent on ads. However, focusing too heavily on ROAS can lead brands to prioritize only the most efficient keywords while neglecting broader keywords that drive new customer discovery, sales velocity, and organic ranking growth. ACoS (Advertising Cost of Sales) measures ad spend as a percentage of ad-attributed revenue and is helpful for monitoring campaign efficiency. However, it only reflects ad-driven sales and doesn’t capture the full impact advertising has on total product performance. At Ridgeline Insights, we monitor all three KPIs, but we often guide strategy using TACoS targets because they provide more flexibility. For example, if a brand sets a 10% TACoS target, we can scale ad spend up or down based on total revenue performance—allowing brands to balance growth, efficiency, and long-term profitability on Amazon.
How long does Amazon PPC take to work?
Most Amazon PPC campaigns begin generating useful data and early performance improvements within 2–4 weeks, but meaningful results typically take at least 30–90 days as campaigns collect data and are optimized. During the first few weeks, the focus is on gathering keyword data, identifying high-performing search terms, and eliminating wasted ad spend through bid adjustments and negative keywords. As campaigns mature, sales velocity increases, which can help improve organic ranking on Amazon. Over time, well-optimized PPC campaigns not only drive ad sales but also contribute to increased organic sales and long-term brand growth on Amazon, which is when we see the real benefits of Amazon PPC.
Why should I hire an agency to take care of my amazon advertising when I could hire a full time person?
For most brands, partnering with an Amazon agency is often more cost-effective than hiring a full-time employee. When you work with Ridgeline Insights, you gain access to a team of specialists who each focus on specific areas of Amazon—such as advertising strategy, keyword optimization, analytics, creative assets, and marketplace operations. Amazon is a complex ecosystem, and it’s difficult for one person to master every aspect. A single in-house employee often has to wear many hats, which can limit how effectively each area is managed. By working with Ridgeline Insights, your brand benefits from a team that brings deep expertise across the entire Amazon platform. Because we work with a diverse portfolio of brands, we’re constantly testing strategies, analyzing performance data, and refining our approach. This allows us to quickly identify opportunities, solve problems, and implement proven strategies that help your brand grow faster and more efficiently on Amazon.
What is a full-funnel Amazon advertising Strategy?
Ridgeline Insights structures campaigns around Top-of-Funnel (TOF), Middle-of-Funnel (MOF), and Bottom-of-Funnel (BOF) keywords so we can control budgets, measure performance accurately, and ensure each stage of the customer journey is optimized. TOF: Focuses on broad discovery keywords that introduce your product to new shoppers. These campaigns help increase sales velocity and improve organic ranking, which leads to more long-term organic sales. MOF: Targets shoppers comparing similar products, often through competitor targeting and category-specific keywords. This helps win customers from competing brands and increase market share. BOF: Focuses on brand protection and high-intent keywords. These campaigns capture shoppers already searching for your brand and prevent competitors from taking those sales, while also supporting cross-selling opportunities. By investing in different types of competitive keyword strategies, Ridgeline Insights helps brands drive both immediate sales and long-term organic growth on Amazon.