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7 Steps To Prep Your Amazon Brand Store for Deals and Shopping Events

  • Writer: Ridgeline Insights
    Ridgeline Insights
  • Sep 5
  • 2 min read
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Brand Stores are an important tool offered on Amazon to help your customers shop your catalog. Shoppers often browse for deals during high-traffic events, and by featuring a deals page on your Brand Store, you can set yourself up for success.



  1. Create a deals page

Gather all offers in one easy-to-browse spot. If no promos are running, showcase your best sellers to keep shoppers engaged. You can do this with an Amazon automated "All Deals" page, or opt out and create your own manual deals page.


Example of an automatic All Deals Page layout
Example of an automatic All Deals Page layout


Example of a homepage with banner that links to the deals page
Example of a homepage with banner that links to the deals page


  1. Make it seasonal

Update visuals with timely themes and messaging to match the event. Refresh after sales end to keep your Store current. Avoid over saturating the visuals on your Store pages keep the shopping experience from becoming overwhelming.


Example of a seasonally themed header image
Example of a seasonally themed header image
Example of an oversaturated seasonally themed header image
Example of an oversaturated seasonally themed header image


  1. Optimize for mobile

Ensure your Store looks seamless on phones and tablets. Keep text legible, layouts clean, and navigation effortless for shoppers everywhere.



  1. Smooth shopping experience

Use your Store Quality rating to improve performance. Avoid broken or duplicate links, and keep CTAs clear and consistent.


Example of consistent CTAs showing clickable and non-clickable tiles
Example of consistent CTAs showing clickable and non-clickable tiles


  1. Attract more shoppers

Boost visibility with Sponsored Brands ads. Try the product collection ad format and video ads to capture attention and drive conversions.



  1. Follow Brand Store policies

Stay compliant by avoiding Prime Day mentions, Amazon-owned visuals, or discount percentages. Keep your design clean and brand-focused. Read the full Amazon policies for Brand Stores here.



  1. Schedule ahead

Use the scheduling and versioning tool of the Brand Store Builder to plan event-ready versions of your Store. Publish your deals pages only when live for a timely experience.



By utilizing these tips, you can be ready for high-traffic events with a polished Brand Store that will help you stand out, attract more shoppers, and convert traffic into lasting sales.

 
 
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