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Ridgeline Insights Makes Inc. Magazine 2020 List of Best Workplaces

Editor’s Note: Ridgeline Insights was formerly known as Lone Cone Pro. The company rebranded in the first half of 2020 to better align with its expanded mission and increased capabilities as an Amazon Performance Agency. The new name also establishes distance between the professional agency and its successful direct-to-consumer brand of kids’ outdoor gear, LONE CONE. The following post has been edited to reflect this change. The Inc. website and related press coverage, however, identifies the business as LONE CONE.

To learn more about Ridgeline Insights, view our About Page. For more information about the LONE CONE brand, visit


Ridgeline Insights is among 1 in 6 to make the list of highest-scoring businesses, and the only honoree in Idaho.

Ridgeline Insights has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. A huge honor, the list is the result of a wide-ranging and comprehensive measurement of private American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement, and stellar benefits.

Collecting data from more than 3,000 submissions, Inc. singled out 395 finalists for this year’s list. Each nominated company took part in an employee survey, conducted by Quantum Workplace, on topics including trust, management effectiveness, perks, and confidence in the future. Inc. gathered, analyzed, and audited the data. Then all employers were ranked using a composite score of survey results.

“Our love of the outdoors permeates everything we do, from flex-time so our employees can get outside, to team ski and boating days that bring us all together,” said Annalisa DeMarta, co-founder of Ridgeline Insights. “We value every member of our team, and we want them to be happy to come to work. By offering unlimited PTO, the flexibility to work from home and set their own schedules, our goal is to give our employees the autonomy to manage their own work-life balance.”

“Building a great corporate culture comes only from strong leadership,” says Inc. magazine editor-in-chief, Scott Omelianuk. “The companies on Inc.’s Best Workplaces list are setting an example that the whole country can learn from, especially now, when company culture is more important to the workforce than ever.”

In addition to this recognition, Ridgeline Insights recently ranked #17 on the 2019 "Best Places to Work" list compiled by Outside Magazine. This award recognizes 50 of the country's most outstanding employers across a number of industries.

To learn more about Inc.’s Best Workplaces list and this year's other honorees, visit



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