SHERPA ADVENTURE GEAR

CONVERSION

Sherpa Adventure Gear is an outdoor apparel brand whose quality of products is only outdone by the magnitude of their mission. Each purchase of a Sherpa product goes to provide a day of school in Nepal for a child in need. When it came time for them to partner with an Amazon retailer, we were excited to take on the challenge. From there, our objective was to create listings as beautiful as their mission.

part 1

SHERPA REDEFINES THE AMAZON EXPERIENCE THROUGH BEST IN CLASS LISTINGS

OVERVIEW

THE PROBLEM

Sherpa needed to find a way to compete on Amazon in the incredibly competitive apparel space while still communicating their mission.

THE RESULTS

Sherpa has created a user experience that showcases both the brand’s products and mission in a way that appears seamless both on and off Amazon.

part 1

BACK END SET UP

Right off the bat we knew we were taking on a huge project because of the size of Sherpa’s catalog. We listed over 900 ASINs in multiple categories. We made sure to utilize every applicable discovery and enrichment attribute available in Amazon's backend. This attention to detail ensures customers can easily discover Sherpa's products, utilizing Amazon's search filters to find exactly what they need.

part 2

CAROUSEL OPTIMIZATION

CAROUSEL IMAGE OPTIMIZATION

When we launched Sherpa on Amazon, they had just started new marketing efforts on their e-commerce site so it was important for us to match their updated branding. Our objective was to ensure that if a customer landed on Amazon or their website, they would have the same experience.

part 3

A+ PAGE CONTENT

Cross Merchandising

A closer look at the product’s primary benefits and unique features quickly highlights reasons to purchase.

Product Call Outs

A banner that explores how the product is an extension of the brand's identity and an interactive gallery that illustrates how the brand fulfills its mission.

Brand Messaging

Links to complementary styles increase product discovery and encourage customers to shop within the brand’s catalog.

A+ page content provides an amazing opportunity to share brand messaging in a visual, and effective way.  Amazon gives you seven mods to portray everything you need to your audience.

KEYWORD OPTIMIZATION

SEO COPY

Most of us have come across listings that are littered with keywords to the point they don’t read properly. Our approach balances effective SEO-optimized copy with a natural and narrative writing style to enhance organic discovery while still reading like it was written by a human.

part 4

AFTER THE RIDGELINE MAKEOVER

THE RESULTS

BEFORE

AFTER

VIEW PREVIOUS CASE STUDY: SALOMON

Advertising to Attract New Shoppers

VIEW NEXT CASE STUDY: SHORT TABLE

Behind the Scenes Account Management

LET'S CREATE

TOGETHER

RIDGELINE INSIGHTS

Ridgeline Insights is a proud member of Idaho's Boise community. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. 

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