Amazon Prime Day Content Tips

Prime Day 2025 (July 8-11) is next week. Here are a few tips on how to optimize your content so that you can make the most of this Prime Day.

Start With Your Keywords

Research what customers actually search for in your category and optimize your product titles with these high-converting keywords while keeping them readable. Focus on terms that match buying intent rather than just product features.

Fill out all backend search term fields with relevant keywords you couldn't fit in visible copy. Include synonyms, alternate spellings, and related terms customers might use to find your product.

Write Compelling Copy

Update your bullet points with benefit-focused copy that includes secondary keywords. Start each bullet with a compelling benefit statement, then add supporting details with natural keyword placement.

Create product descriptions that speak directly to customer pain points and buying motivations. Focus on what problems your product solves rather than just listing technical specifications.

Optimize Your Visual Content

Refresh your main product images to clearly show the product and key benefits. Your primary image should immediately communicate what the product is and why someone would want it.

Add lifestyle images that demonstrate your product in use and infographic-style images highlighting key features. Visual storytelling often converts better than text descriptions alone.

Update your A+ Content to include comparison charts and more lifestyle imagery to help customers visualize using your product.

Create a Prime Day version of your Brand Store

This feature allows you to create a temporary version of your Brand Store that runs the duration of the Prime Day event. When making and scheduling this new version, make sure the start date and end date correspond with the upcoming Prime Day dates. This will schedule the new version to go live when Prime Day starts, and revert back to the original design once it ends. 

Showcase Deals

You can either manually create and curate, or automatically promote your deals with a Deals page in your Brand Store.

Highlight Top Products

Add product collections or a featured deals tile to your homepage to display your offers.

Utilize the Product Selector

Help shoppers find relevant products by guiding them through a brief interactive quiz. This new feature is in the store builder’s section menu.

Don’t Forget Mobile Shoppers

Almost half of all Prime Day sales were made on mobile devices last year.

Build Trust and Reduce Friction

Add detailed sizing guides, compatibility charts, and specification tables using natural keyword placement. The more confident customers feel about their purchase, the higher your conversion rates.

Ensure your warranty information, return policies, and shipping details are clearly stated. Clear policies reduce customer hesitation during high-competition periods like Prime Day.

Monitor and Adjust

Before Prime Day, check back within 24 hours of publishing to ensure the Prime Day version of your Brand Store was approved and make any necessary adjustments if not.

During Prime Day, watch your search term performance to see which keywords drive traffic and conversions. Respond quickly to customer Q&A questions using keyword-rich answers that become permanent searchable content.

Focus on these high-impact areas first:

• Titles and backend keywords - Get your SEO foundation right

• Main product images - Ensure clear, benefit-focused visuals

• Bullet points - Benefit-driven copy with natural keyword integration

• Brand Store - Make sure to display your deals to help shoppers find all your products on promotion.

Great content optimization makes shoppers familiar with your brand, gets them to your pages and convinces them to buy. While competitors scramble with pricing strategies, superior listings and Stores win on discoverability and conversion.

The optimization work you do now will continue driving results long after Prime Day ends. Every keyword you add, every image you improve, every bullet point you refine, and every deal you promote builds a stronger foundation for year-round success.

Don't just prepare for Prime Day - use this opportunity to create listings and a Store that performs better every single day. Your future self will thank you when these optimizations keep driving traffic and sales months from now.