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Lone Cone Pro Expands Capabilities, Rebrands Agency as Ridgeline Insights

Boise, Idaho | May 6, 2020 – Lone Cone Pro, a leading third-party Amazon retail service provider, announces today that the company will begin operating under a new name, Ridgeline Insights, effective immediately. This rebranding strategy reflects the company’s evolution to an Amazon Performance Agency and its expertise in channel management services for brands wishing to launch on the platform, accelerate sales, or leverage the marketplace to expand their direct-to-consumer footprint. The new name also establishes distance from the company’s homegrown consumer goods brand, LONE CONE, which has expanded into a large, successful business of its own.

“Amazon is growing more and more prevalent each day, and with that comes a rising tide of businesses who need the help we can provide,” said co-founder, Annalisa Demarta. Ridgeline Insights partners with brands in multiple industries across the globe, helping them drive incremental sales on the world’s largest online marketplace. “As our portfolio of clients continued to grow, it became clear there is no one-size-fits-all approach to Amazon. That’s why we now offer end-to-end channel management, consultancy, and a la carte agency services, in addition to third-party selling,” Demarta states.

“The new name - Ridgeline Insights - allows us to emphasize our business building capabilities,” says Ken Johnson, CEO. We didn’t want simply to add to the sea of resellers and creative agencies out there. We’re really focused on what gives each brand the right to win on Amazon, especially as the retail industry continues to see impacts of the novel coronavirus outbreak” he states.

For more information about Ridgeline Insights, Inc., please visit:

About Ridgeline Insights

Ridgeline Insights, formerly Lone Cone Pro, was founded by Ken Johnson and Annalisa DeMarta over 10 years ago. As an Amazon Performance Agency, the company accelerates business for its brand partners with best-in-class buying, content, advertising, and inventory management services. Its clientele comprises prominent brands the likes of Arc’Teryx, Salomon, Kryptek, and La Sportiva. The company is a four-time Inc. 5000 honoree, two-time Top 10 Best Places to Work in Idaho winner, and was named the 17th Best Place to Work in the U.S. by Outside Magazine in 2019.



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