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  • Ridgeline Insights

Navigating Amazon's Content Requirements: The Importance of Images in Product Listings

Amazon, the ever-evolving e-commerce giant, recently shook up its image policies, affecting how sellers showcase their products. Here's what you need to know:

Before, only one seller's images appeared on a product page. Now, Amazon can display images from multiple sellers to give shoppers a better view. This means that if your listing lacks essential images, Amazon may replace them with others, based on a scoring system that evaluates image quality and relevance.

This shift can be frustrating for sellers, as their carefully curated visuals could get swapped out if they don't meet Amazon's standards. However, it also presents an opportunity for sellers to ensure their images stand out and meet the platform's requirements to maintain visibility and competitiveness.

Amazon now recommends having six variant images and a video in addition to the traditional white background image. This offers sellers more opportunities to showcase their products from different angles and in various contexts, enriching the customer's shopping experience.

Amazon's new generative AI tools have been a game-changer for sellers. Over 100,000 users have already jumped on board, leveraging AI to craft compelling titles, descriptions, and more. These tools streamline the listing creation process, empowering sellers to enhance their product presentations effectively.

Sellers can now share their website URL with Amazon, allowing the platform to fetch product details and images. This integration makes it easier to create engaging listings tailored for Amazon's marketplace, saving sellers time and effort in the process.

As Amazon continues to evolve, staying informed and adaptable is crucial for sellers. Understanding image requirements, utilizing AI tools, and embracing new features can boost visibility and drive success in the competitive world of e-commerce.



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