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Ridgeline Insights Among Idaho's Top 10 Places to Work - Again!

Editor’s Note: Ridgeline Insights was formerly known as Lone Cone Pro. The company rebranded in the first half of 2020 to better align with its expanded mission and increased capabilities as an Amazon Performance Agency. The new name also establishes distance between the professional agency and its successful direct-to-consumer brand of kids’ outdoor gear, LONE CONE. The following post has been edited to reflect this change. The Best Places to Work in Idaho website and related press coverage, however, identifies the business as LONE CONE.

To learn more about Ridgeline Insights, view our About Page. For more information about the LONE CONE brand, visit


Ridgeline Insights was named one of the Top 10 Places to Work in Idaho in 2020, and it’s no surprise. In fact, Ridgeline Insights first appeared on Idaho's Top 10 list in 2018. Since then, we've grown our team by nearly 200% and Ridgeline Insights' expanding capabilities as an Amazon Performance Agency continues to earn business from prominent brands in numerous industries, all across the globe. This year, we placed 3rd among Micro Employers (10-19 employees)!

Reflecting on this year's achievement, Ridgeline Insights co-founder, Annalisa DeMarta, said, "Continued recognition as one of the state's best workplaces is really a testament to the success we've had growing our business and growing it sustainably. We chose early on to prioritize the satisfaction of our employees, knowing that many small businesses begin to unravel as they scale up and lose focus on their foundations; their teams."

To learn more about the Best Places to Work in Idaho award and the other inspiring businesses who were recognized this year, visit


Ridgeline Insights draws inspiration from the good things in life—family, friends, and recreation in Idaho's outstanding public lands. And when Monday morning comes, we pour some coffee, log online, and dive into another week of innovation and collaboration.

Our greatest strength is our team, and when it comes down to it, our team is one big family. We support and take care of one another, both in the workplace and outside the office. Ridgeline Insights' turnover is essentially zero, because when we hire it's not just about talent; we hire folks that will further elevate our dynamic, inclusive culture.

Here's just a few of the benefits our employees enjoy:

  • Friendly, open environment

  • Medical, dental, vision & life insurance

  • Health Savings Account (HSA)

  • Flexible work schedule

  • Unlimited PTO

  • 401K plan with employer contribution

  • Free parking in downtown Boise

  • Regular team outings, from the brewery to the ski slope



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