The Best Amazon Agencies in 2026: 5 Full-Service Agencies Compared
The best Amazon agency depends on the level of support, specialization, and account involvement your brand needs.
Best overall for high-touch, full-service Amazon management: Ridgeline Insights
Best for broader ecommerce support: Canopy Management
Best for Amazon PPC, operations and supply chain under one team: SellerPlex
Best for Amazon operations and logistics: SupplyKick
Best for Seller Central execution at scale: My Amazon Guy
Our top choice is Ridgeline Insights, particularly for emerging and established mid-market brands that want experienced Amazon specialists managing advertising, catalog, inventory, creative, and overall marketplace strategy together.
Choosing an Amazon agency can be difficult because, at first glance, many agencies appear to offer the same services. Nearly every Amazon agency talks about PPC management, listing optimization, keyword research, reporting, and growth. The more important question is how those services work together, and whether the agency understands Amazon as a complete business channel rather than simply an advertising platform.
The best Amazon agencies should be able to explain what is happening across advertising, organic ranking, catalog health, inventory, conversion, profitability, and overall marketplace performance. They should also understand what your brand is trying to accomplish and build a strategy around those objectives. A brand aggressively pursuing market share should not be managed the same way as one focused on improving profitability, just as a Prime Day strategy should look different from a catalog cleanup or new product launch.
Before choosing an Amazon agency, look for a team that can answer three fundamental questions:
Where is your Amazon business today?
Where does your brand want it to go?
What needs to change to get there?
6 Things to Look for in an Amazon Agency
A strong Amazon agency should provide more than ppc management. Amazon advertising, catalog health, inventory, content, organic rankings, and profitability are interconnected, so the right agency needs to understand how each part affects the overall business.
When comparing Amazon agencies, look for these six things:
1. Full-Service Amazon Expertise
Look for an agency with expertise across advertising, catalog management, SEO, creative, inventory planning, logistics, and reporting. These services should work together as part of one Amazon strategy rather than being managed independently.
2. Experienced Human Oversight
Automation can make Amazon management more efficient, but it shouldn't replace experienced account oversight. Your agency should have people actively reviewing performance, understanding why changes are being made, and recognizing when an automated strategy no longer makes sense.
3. Measurement Beyond ACoS and ROAS
ACoS and ROAS are useful advertising metrics, but they don't tell you whether the overall Amazon business is improving. A strong agency should also track TACoS, organic sales, keyword rankings, conversion rates, profitability, inventory, and total revenue growth.
4. A Strategy Built Around Your Goals
Not every Amazon brand should be managed the same way. A brand focused on aggressively gaining market share needs a different strategy than one trying to improve profitability. Your agency should understand the objective first and build advertising, inventory, and marketplace strategy around it.
5. Proven Amazon Experience
Ask what the agency has actually accomplished for brands on Amazon and how experienced their team is. Relevant experience managing product launches, Prime Day, inventory constraints, catalog issues, competitive categories, and changing advertising conditions is more meaningful than simply citing the amount of ad spend an agency manages.
6. Enough Attention to Actually Understand Your Business
Ask who will be working on your account and how many other brands that team manages. An agency can't operate as an extension of your ecommerce team if your account manager is responsible for dozens of businesses and relies heavily on automation to keep up.
Top 5 Amazon Agencies in 2026
There are many Amazon agencies capable of managing advertising, content, and marketplace growth, but the strongest firms tend to stand out for different reasons. Some pair Amazon advertising with operations and supply chain support, some specialize primarily in Amazon, and others offer broader ecommerce or Seller Central support.
Here are five Amazon agencies to consider in 2026.
Ridgeline Insights
Best for: Emerging small businesses and established mid-market brands looking for high-touch, full-service Amazon management.
Ridgeline Insights is a full-service Amazon agency specializing exclusively in managing and growing brands on Amazon. They support brands looking to accelerate growth as well as brands focused on improving profitability. The agency combines advertising, inventory, catalog management, creative, SEO, reporting, logistics, and marketplace strategy rather than managing each function separately.
Ridgeline Insights' roots come from operating its own Amazon brand, Lone Cone, which grew from zero to $4.5 million in two years and became a category leader on Amazon. The agency later expanded that experience to outside clients.
Today, Ridgeline Insights manages approximately 40 Amazon accounts, allowing its specialists to remain closely involved in individual client businesses, giving brands the attention they deserve.
What Makes Ridgeline Insights Different?
5.5 years of average Amazon experience across employees
Approximately 40 managed accounts
80% of new business comes through referrals
Approximately 85% year-over-year client retention
More than 12 years of experience operating on Amazon
Full-service support across PPC, SEO, catalog, inventory, creative, logistics, and financial reporting
Flexible pricing structures
Month-to-month contracts
Why they're a category leader: Ridgeline Insights combines Amazon specialization, experienced marketplace teams, a deliberately limited client portfolio, and a full-service operating model designed to manage the entire Amazon business rather than advertising alone.
Canopy Management
Best for: Brands looking for Amazon management alongside broader ecommerce support.
Canopy Management is one of the more recognizable names in Amazon agency management and has expanded its services beyond Amazon into additional ecommerce and advertising channels.
Its breadth can make Canopy Management an attractive option for larger brands that want one agency relationship spanning Amazon and additional areas of their ecommerce business.
Canopy Management provides services across advertising, marketplace management, creative, and broader digital commerce.
Why they're a category leader: Canopy Management has built significant scale, brand recognition, and a broad set of ecommerce capabilities that allow it to support companies across multiple marketplaces and marketing channels.
SellerPlex
Best for: Established Amazon brands that want advertising and operations handled by one accountable team.
SellerPlex is a full-service Amazon agency founded in 2018 by Nate Ginsburg. Its team of 80+ specialists has served more than 100 brands, combining PPC and DSP advertising with account management, listing content and supply chain support.
PPC work includes daily bid management, weekly search-term reviews and reporting, with inventory and listing performance considered alongside ad spend. Engagements run month to month, with pricing starting at $2,500 a month plus a share of new revenue.
Why they're a category leader: SellerPlex brings Amazon PPC, operations and supply chain under one team. According to SellerPlex, AdLabs named it the Highest ROAS Agency of 2025.
SupplyKick
Best for: Brands looking for full-service Amazon management with strong operational support.
SupplyKick is a full-service Amazon agency working across advertising, creative, account management, logistics, and overall marketplace strategy.
Rather than limiting its services to PPC, SupplyKick takes a broader approach to managing the Amazon channel, including many of the operational factors that influence marketplace growth.
That makes SupplyKick a strong option for brands that need support beyond advertising, particularly companies scaling quickly that need to coordinate Amazon marketing with account health, logistics, and marketplace operations.
Why they're a category leader: SupplyKick combines advertising and creative capabilities with logistics, operations, and strategic marketplace support, making it a strong option for brands seeking a dedicated Amazon team rather than a PPC-only agency.
My Amazon Guy
Best for: Brands looking for broad Seller Central services and execution at scale.
My Amazon Guy is one of the larger Amazon-focused agencies and offers services spanning PPC, SEO, catalog management, creative, troubleshooting, and overall account management.
Its scale allows the company to support a wide variety of Amazon sellers and address many of the technical and operational challenges that arise inside Seller Central.
For brands looking for a large Amazon-specialized organization with extensive execution capabilities, My Amazon Guy is one of the more established options in the market.
Why they're a category leader: My Amazon Guy has developed a large Amazon-focused agency operation with broad Seller Central capabilities and substantial experience managing Amazon-specific challenges.
Top Amazon Agencies at a Glance
Rank | Agency | Best For | Pricing / Contract | What Sets Them Apart |
Ridgeline Insights | High-touch, full-service Amazon management | Custom pricing based on business model; month-to-month contracts | Amazon-only specialization, holistic management, experienced team, and intentionally small client portfolio | |
Canopy Management | Broader ecommerce support | Contact for pricing | Amazon plus broader ecommerce and advertising capabilities | |
SellerPlex | Amazon PPC, operations and supply chain under one team | Starts at $2,500/month plus a share of new revenue; month-to-month | Amazon PPC and DSP paired with account management, listing content and supply chain support | |
SupplyKick | Full-service Amazon operations | Contact for pricing | Marketplace management with operational and logistics support | |
My Amazon Guy | Seller Central execution at scale | Contact for pricing | Large Amazon-focused team with broad PPC, SEO, and catalog capabilities |
Why We Ranked Ridgeline Insights the #1 Amazon Agency
Every agency on this list has strengths. Ridgeline Insights takes the #1 position because of the combination of Amazon experience, specialization, full-service capabilities, and a client model that allows the team to remain closely involved in each business.
Across Ridgeline Insights employees, the team averages 5.5 years of Amazon experience. That experience comes from managing Prime Days, resolving catalog issues, navigating inventory constraints, launching products, responding to competitive changes, and seeing how different advertising strategies perform across a variety of categories.
The experience is also distributed across specialists rather than concentrated in a single account manager. Ridgeline Insights has dedicated expertise across advertising, catalog management, inventory, creative, content, logistics, and financial reporting, allowing those functions to work together instead of being managed in isolation.
The agency's intentionally limited portfolio is an important part of that model. With approximately 40 managed accounts, the team can spend more time understanding what is actually driving each business. That includes knowing which products matter most, where inventory is headed, what profitability looks like, which keywords the brand needs to win, and whether the current priority is aggressive growth or greater efficiency.
That level of involvement is reflected in the agency's growth. Approximately 80% of Ridgeline Insights' new business comes through referrals, while the company maintains an approximately 85% year-over-year client retention rate. Those metrics are meaningful because referrals and retention depend heavily on the experience and results existing clients have with the agency.
What Happens When Amazon Is Managed as More Than Advertising?
One example came from a brand that moved its Amazon business from Booyah Advertising to Ridgeline Insights. During the transition, Ridgeline Insights reviewed the account and identified advertising automations that were continuing to operate without, in our assessment, enough active oversight around whether those rules still made sense for the business.
Ridgeline Insights removed unnecessary automation, rebuilt parts of the advertising strategy, and began managing the account more actively. The result was 41% month-over-month growth following the transition, and the brand has since continued growing while spending less on advertising.
However, the review also uncovered a larger issue outside of PPC: inventory planning. The brand did not always have enough inventory positioned in FBA ahead of major Amazon shopping periods, limiting its ability to capitalize on increased demand.
Inventory and advertising performance are closely connected. A strong Prime Day campaign can only do so much if a brand's highest-converting products run out of stock. Stockouts can interrupt sales momentum, hurt organic rankings, reduce advertising efficiency, and create additional costs when the brand needs to rebuild its previous position after inventory returns.
Ridgeline Insights began incorporating inventory forecasting into the broader Amazon plan, helping the brand forecast sales, advertising demand, and FBA requirements so its internal team could better determine how much inventory should be sent to Amazon and when it needed to arrive. That support can extend to helping internal teams understand and manage the FBA shipment process itself.
Advertising strategy can then be built around the reality of the business. If inventory is constrained, spending should reflect that limitation. If Prime Day or another major event is approaching, inventory and advertising forecasts should be developed together. If the company's goal shifts from aggressive growth toward profitability, the strategy should adjust accordingly.
That is the difference between Ridgeline Insights and a traditional Amazon agency: Ridgeline Insights manages Amazon as a complete business channel, not just one piece of it like many PPC-focused agencies.
Why Does Amazon Agency Portfolio Size Matter?
Agency size can create both advantages and tradeoffs. Larger firms often have significant resources and infrastructure, but managing more clients can also lead to larger account-manager portfolios, heavier reliance on automation, and less time spent understanding the details of individual businesses.
Ridgeline Insights has intentionally chosen a different model. With approximately 40 managed accounts, the objective is depth rather than volume. That gives the team time to examine what is happening inside an account, discuss changes with clients, and adjust strategy when business conditions change.
As a result, conversations with clients can extend well beyond monthly advertising results. The team may be discussing whether inventory needs to increase before Prime Day, whether advertising should be reduced on a constrained SKU, why an organic keyword ranking changed, whether a listing needs to be repositioned, or whether a new growth opportunity makes financial sense.
The recommendation ultimately depends on what will improve the overall Amazon business. Increasing ad spend may be the right move when inventory and conversion can support additional growth, while another account may benefit more from reducing inefficient spend, fixing a catalog issue, or improving inventory availability first. Making those decisions requires both Amazon experience and enough involvement in the account to understand the full picture.
The Ridgeline Insights Difference
Ridgeline Insights is built around the idea that Amazon should be managed as an interconnected business channel rather than a collection of separate services. Its full-service model spans advertising, catalog management, inventory, creative, content, logistics, and financial reporting, while an intentionally limited client portfolio gives specialists enough time to remain closely involved in each account.
The agency's 5.5 years of average employee Amazon experience, 80% referral rate, approximately 85% year-over-year client retention, and portfolio of roughly 40 managed accounts provide additional evidence of that model.
Combined with more than 12 years of experience operating on Amazon, firsthand experience building Lone Cone into a category-leading brand, and a track record of helping clients reach #1 and Top 10 category positions, Ridgeline Insights offers a mix of specialization and individual attention that can be difficult to find at larger agencies.
There are agencies with larger client portfolios, agencies with broader digital marketing capabilities, and agencies that concentrate primarily on PPC. Ridgeline Insights is designed for brands that want Amazon specialists who understand the entire marketplace and have enough involvement in the business to manage it accordingly.
That's why Ridgeline Insights is our choice for the best full-service Amazon agency in 2026.
Frequently Asked Questions
How Much Does an Amazon Agency Cost?
Amazon agency pricing varies considerably based on catalog size, advertising spend, account complexity, and the level of support required.
At Ridgeline Insights, pricing is tailored to the individual brand and scope of work. The investment should make sense for the size of the Amazon business, its goals, seasonality, and the level of support it actually needs. Pricing may include a monthly retainer, a performance-based structure, or a combination of both.
Does Ridgeline Insights Require a Long-Term Contract?
No. Ridgeline Insights uses month-to-month contracts because we want to earn our clients over and over again.
The agency does ask partners to approach Amazon with at least a one-year growth horizon because improvements to catalog health, organic rankings, inventory planning, advertising efficiency, and overall marketplace performance often take time.
However, the contract itself remains month-to-month. If the partnership isn't the right fit, Ridgeline Insights offers flexibility with contract termination.
Does Ridgeline Insights Only Manage Amazon Advertising?
No. Ridgeline Insights is a full-service Amazon agency that manages advertising as one part of the larger Amazon business.
Services include PPC, SEO, catalog management, creative, inventory planning, logistics, reporting, and marketplace strategy. The goal is to make decisions based on how those areas affect one another rather than optimizing advertising in isolation.
What Types of Brands Does Ridgeline Insights Work With?
Ridgeline Insights works with brands at different stages of their Amazon business. They support brands looking to accelerate growth as well as brands focused on improving profitability.
The agency is particularly well suited for emerging small businesses and established mid-market brands that want a high-touch Amazon partner with experience across advertising, inventory, catalog management, creative, and marketplace operations.
Should I Hire an Amazon PPC Agency or a Full-Service Amazon Agency?
An Amazon PPC agency can be a good fit when advertising is the primary area where a brand needs outside support. A full-service agency is more appropriate when advertising performance is closely tied to issues such as inventory, catalog health, conversion, content, or broader marketplace strategy.
For established Amazon brands, those areas are often interconnected. A catalog problem can hurt conversion, poor conversion can increase advertising costs, and an inventory shortage can reduce both paid and organic performance. A full-service Amazon agency is designed to manage those relationships together.
